16.12.10

Forgot to submit Tron Brief!!!

I haven't put the tron brief in project file so I've typed it up here.


BA (HONS.) GRAPHIC DESIGN LEVEL 06
Module code OUGD301

Brief Title TRON: LEGACY COMPETITION BRIEF

The Brief:
To celebrate the highly anticipated release of Tron Legacy in cinemas December 17. Create a TRON: Legacy inspired postcard based on the theme, ‘Hidden Places’. 80,000 copies of the winning entry will be printed and distributed throughout the UK via Don’t Panic’s packs.


Background
TRON: LEGACY is a high-tech 3D adventure set in a digital world unlike anything ever captured on the big screen. When Sam Flynn (GARRETT HEDLUND), the tech-savvy 27-year-old son of Kevin Flynn (JEFF BRIDGES), looks into his father’s disappearance he finds himself pulled into a digital world where his father has been trapped for 20 years. Along with Kevin’s loyal confidant Quorra (OLIVIA WILDE), father and son embark on a life-and-death journey of escape across a visually-stunning cyber universe that has become far more advanced and exceedingly dangerous. Directed by Joseph Kosinski. Cast includes Jeff Bridges, Garrett Hedlund, Olivia Wilde, Bruce Boxleitner, James Frain, Beau Garrett and Michael Sheen.

Presented in Disney Digital 3D and scored by Grammy® Award-winning electronic music duo Daft Punk, TRON: Legacy opens in the UK on December 17 2010, in Disney Digital 3D and IMAX 3D

Considerations
How will you incorporate the visual theme of the film into your design? Which printing process would be best suitable for delivering design? Hidden places, this theme will need to be explored and how will you communicate this? You need to find an appropriate target audience, this will come from research.

Deliverable
- Dimensions: A6 postcard portrait or landscape (105 x 148mm)
Ideally, a 3mm gap (bleed), not white
Presentation boards

Studio deadline
15.12.10

Competition deadline
13.12.10

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