16.12.10

Forgot to submit Tron Brief!!!

I haven't put the tron brief in project file so I've typed it up here.


BA (HONS.) GRAPHIC DESIGN LEVEL 06
Module code OUGD301

Brief Title TRON: LEGACY COMPETITION BRIEF

The Brief:
To celebrate the highly anticipated release of Tron Legacy in cinemas December 17. Create a TRON: Legacy inspired postcard based on the theme, ‘Hidden Places’. 80,000 copies of the winning entry will be printed and distributed throughout the UK via Don’t Panic’s packs.


Background
TRON: LEGACY is a high-tech 3D adventure set in a digital world unlike anything ever captured on the big screen. When Sam Flynn (GARRETT HEDLUND), the tech-savvy 27-year-old son of Kevin Flynn (JEFF BRIDGES), looks into his father’s disappearance he finds himself pulled into a digital world where his father has been trapped for 20 years. Along with Kevin’s loyal confidant Quorra (OLIVIA WILDE), father and son embark on a life-and-death journey of escape across a visually-stunning cyber universe that has become far more advanced and exceedingly dangerous. Directed by Joseph Kosinski. Cast includes Jeff Bridges, Garrett Hedlund, Olivia Wilde, Bruce Boxleitner, James Frain, Beau Garrett and Michael Sheen.

Presented in Disney Digital 3D and scored by Grammy® Award-winning electronic music duo Daft Punk, TRON: Legacy opens in the UK on December 17 2010, in Disney Digital 3D and IMAX 3D

Considerations
How will you incorporate the visual theme of the film into your design? Which printing process would be best suitable for delivering design? Hidden places, this theme will need to be explored and how will you communicate this? You need to find an appropriate target audience, this will come from research.

Deliverable
- Dimensions: A6 postcard portrait or landscape (105 x 148mm)
Ideally, a 3mm gap (bleed), not white
Presentation boards

Studio deadline
15.12.10

Competition deadline
13.12.10

13.12.10

Past Tron Poster

I like this collage style of poster design. The designer has done well to keep a high-tech quality and also a retro 80's style as well.
I hope to incorporate visual reference to the 80's when the first Tron movie came out as well as the fresh new modern style of the 2011 new release visuals.

This also reminds me of a post I did a few days ago 'poster colour`

11.12.10

Vector designed book covers

I have included these book designs on my context blog because I think they are a good example of how effective a good colour pallet can be. Even on very simple imagery.


I like the mix of repetitive circles amongst the messy paint splashes and the contrasting orange and blue palette are a grate use of colour.

Circuit boards

As the movie Tron legacy is about people lost in the digital world of computer software. I thought i should look at the physical make up of a computer for visual inspiration. Circuit boards and other hardware appears to be made up of line and circles almost like a maze or labyrinth already.


9.12.10

Grate posters


These bold vector designs are lovely the designer has incorporated the shape of ballerina and swan beautifully.

Mazes

I have just been looking at the make up of mazes. I particularly like the 'aztec' look of some of them.

Original Tron movie


Tron is a 1982 American action science fiction film produced by Walt Disney Productions and Lisberger Studios and released by Buena Vista Distribution Company. It stars Jeff Bridges as the protagonist hacker Kevin Flynn (and his program counterpart inside the electronic world, CLU), Bruce Boxleitner as Tron (and Tron's "user", Alan Bradley), Cindy Morgan as Yori (and her "user", Dr. Lora Baines), and Dan Shor as Ram. David Warner plays all three main antagonists: the program Sark, his "user", Ed Dillinger, and the voice of the Master Control Program.

Tron was written and directed by Steven Lisberger, who has a distinctive visual style, as it was one of the first films from a major studio to use extensive computer graphics. Decades after its initial release, it has spawned a franchise consisting of a sequel film, multiple video games, comic books and a planned television series.

Plot

Kevin Flynn (Jeff Bridges) is a young and gifted software engineer. He was once an employee of the software corporation ENCOM, and had developed several video games after hours to start his own company. However, a co-worker, Ed Dillinger (David Warner) took Flynn's code and presented it as his own, eventually earning him a series of executive promotions to become the company's CEO, while Flynn was eventually terminated and forced to run a video game arcade. Flynn tries to hack into the ENCOM mainframe to find evidence of Dillinger's wrongdoing, but the Master Control Program (MCP), an artificial intelligence software program that controls the ENCOM mainframe, blocks his attempts. Dillinger authorizes the MCP to enforce tighter security controls, which happen to lock out Alan Bradley (Bruce Boxleitner), an ENCOM employee and Flynn's friend, from the mainframe. Bradley's program, named "Tron", would have monitored communication between the MCP and the outside world; the MCP warns Dillinger that such monitoring would interfere with its ability to access high security databases like The Pentagon, which it believes it can run more efficiently. Bradley approaches Dillinger about gaining access, but Dillinger refuses.

Bradley and his friend and co-worker Dr. Lora Baines (Cindy Morgan) approach Flynn, warning him that Dillinger has learned of his hacking attempt and the mainframe lockdown. Flynn convinces Bradley to bring him into ENCOM's laser laboratory, where tests are being done to attempt to digitize real objects as computer code. Flynn is able to access the mainframe at a different level of security, but is unaware that the MCP is monitoring him. The MCP aims one of the digitizing lasers and fires it at Flynn, sending him inside the ENCOM mainframe. Flynn is at first confused but comes to understand the nature of the digital world. Programs on the ENCOM mainframe are represented by human-like figures who believe their Users to be mythical god-like entities, but due to the MCP's tight controls, most are presently held and forced to play games, the loser being "de-rezzed". These games are monitored by the MCP's control program, Sark (Warner). Flynn is mistaken as a Program and placed in a holding cell where he meets Bradley's Program, Tron (Boxleitner). Tron was seeking to gain access to an input-output tower to get instructions from his User, but MCP's security has locked these down.

Flynn and Tron manage to escape from a Light Cycle game, along with another Program RAM (Dan Shor) and are chased by Sark's troops. Tron is forced to split off from the group and heads to the nearest input-output tower, while Flynn takes the wounded RAM to safety. The weakened RAM, before de-rezzing, helps Flynn to recognize that as a User, he holds special powers within the mainframe. Flynn uses these abilities to catch up with Tron. Tron, meanwhile, has been able to sneak into an input-output tower, and receives instructions from Bradley, imprinted on his light disc, to destroy the MCP. Tron then joins with Yori (Morgan) aboard a solar sail ship simulation program to quickly get to the MCP. Flynn manages to climb aboard at the last minute, demonstrating to Tron and Yori that he is a User. The sail ship is caught by Sark in his command ship, and Yori and Flynn are captured, while Tron is believed to have been de-rezzed.

Sark debarks his ship at the MCP, and de-rezzes it; Flynn is able to use his User powers to protect Yori and control the ship. As Sark offers several Programs to the MCP—a giant shielded pillar of light—Tron appears, having sneaked aboard Sark's shuttle, and attempts to throw the light disc into the MCP. The MCP is too fast and protects itself, and allocates part of its power to Sark to defend it, turning Sark into a giant. As Tron tries to avoid Sark's attacks, Flynn flies the ship over the MCP tower, and then throws himself into it. The MCP becomes confused by Flynn's presence, exposing a small opening to its core to Tron. Tron throws the light disc into the core, destroying the MCP and Sark. All over the mainframe, the security measures are dropped, and input/output towers light up as Programs communicate with their Users. Tron and Yori regroup, as Flynn is sent back to the real world. Flynn is reconstructed in the laser lab, finding the evidence of Dillinger's piracy printed nearby. The next day, Dillinger finds the MCP non-operational, and the same evidence Flynn found displayed on every terminal at ENCOM; sometime later, Flynn is shown to have displaced Dillinger as ENCOM's CEO.

8.12.10

neon drawings

Even though I haven't seen the movie tron, based on the research i have found I have a very good idea of what the visuals are like.
I don't know what this set of images are for, but they remind me a lot of the movie tron. The style appears very 1980's sci-fi.





Vintage

It has become a trend amongst students to own vintage things (clothing, jewelry, music, books etc) I have found that Urban Outfitters sells this trend and offer a large vintage range in their shops and online.
I intend to include this in my poster designs and chose old 'vintage' books for the subject matter.

7.12.10

Design with neon

Starting with this first image, I don't know it's original purpose. Although I think this image alone would be enough to illustrate hidden places with a 'tron' feel.





Most design i find with a neon element appears to be in 3D. For time reasons and because the competition brief states the deliverable is to be submitted as a 2d postcard. I will not be going in a 3d art direction. So I will look for alternative method to produce the neon lights. Probably illustrator and photoshop vectors, filters and lighting effects.

Other designers poosters





As i really don't have much time left on this project i've been looking into more simple designs for inspiration and printing processes.
I like these designs and all though they do look quite dated I think the style would still be suited to the urban outfitters shop displays. Also adding to the 'vintage' that Urban Outfitters prides themselves on.

2.12.10

Tron Competition brief

I've decided to go a head with the 'Tron' Competition Brief and produce a postcard sized design to communicate the theme of hidden places in the style of the movie.
I haven't heard of this movie before, so firstly I have researched what it's all about...

Storyline

Sam Flynn, the tech-savvy 27-year-old son of Kevin Flynn, looks into his father's disappearance and finds himself pulled into the same world of fierce programs and gladiatorial games where his father has been living for 20 years. Along with Kevin's loyal confidant, father and son embark on a life-and-death journey across a visually-stunning cyber universe that has become far more advanced and exceedingly dangerous. Written by ZootCatchy

Produced by Disney it seems to to be a science fiction movie targeted at a young audience. Similar to star wars, matrix, avatar ect. more towards a male audience.



Imagery is very high tech, science fiction. With a continuous aqua blue neon and dark blue/black colour scheme.

Possible compotition brief 2

A collection of live creative briefs presenting a range of modern communication challenges across all media

Background

20th Century Fox is releasing ‘Rise of the Apes’ in Summer 2011. The movie tells the original story of the iconic ‘Planet of the Apes’ movie, and is set in present day San Francisco. It is a cautionary tale where man’s own experiments with genetic engineering lead to the development of intelligence in apes and the onset of a war for supremacy.

The film stars James Franco as a scientist seeking a cure for his father’s Alzheimer’s; a cure which unlocks the latent intelligence of a young ape called Caesar who then rapidly develops the capacity for logic, reason and language. Caesar is played by Andy Serkis, and the film utilises the motion capture techniques pioneered by Avatar to deliver photorealistic human-like performances amongst the apes. Further details of the plot will be released online over the coming months, so please go online and search for the latest developments.

The Creative Challenge

The new movie has to stand up as a standalone release and completely reboot the franchise – particularly as the majority of today’s cinemagoers weren’t even born when the original movie was released.

Whilst the trailer is the key marketing vehicle for any movie, and the release will be supported with conventional TV, outdoor and digital marketing activity, we’re looking for bold creative thinking across all disciplines that will help us engage young audiences in new ways, create standout from the movie marketing clutter, and deliver a campaign that’s as bold, fresh and original as the movie itself.

Considerations

  • Access to creative talent and filmmakers is always very limited due to tight production schedule – ideas that are demanding of their time tend to get put to one side.
  • Movie marketing is much faster moving than other categories, and fast turnaround of simple, big ideas generally win out.
  • The core cinema-going audience who come out for the opening weekend tend to be aged 16-24 – this is the one group more than anyone we want to be excited about this release.

Deliverables

The success of most major releases rests on a few weeks of marketing activity – you don’t get a second chance when you’re releasing a movie. We’re looking for either:

  • Truly big ideas that either eventise the release on a mass scale and can be extended across multiple media platforms be it TV, online, in-cinema, experiential/events or outdoor/ambient; or
  • Creative ideas which present the movie in a completely fresh and compelling way to a key audience segment and build up an active fan base / community.

Consider the contexts and environments that the target audience inhabit and where they will be most receptive to communication.

1.12.10

Possible compotition brief

TRON: LEGACY DESIGN COMPETITION - WIN A MACBOOK, AND YOUR DESIGN PUBLISHED IN DON'T PANIC PACKS

Voting period: 29/11/2010 - 13/12/2010
To celebrate the highly anticipated release of TRON: Legacy, in cinemas December 17, Don’t Panic are giving one designer the chance to win a MacBook and to have their artwork seen across the country.

Follow the design brief and entry guidelines below to create a TRON: Legacy inspired postcard based on the theme, ‘Hidden Places’. 80,000 copies of the winning entry will be printed and distributed throughout the UK via Don’t Panic’s packs. The winner will also receive a brand new MacBook. We’ll also reward five runners up with official TRON: Legacy merchandise packs.

Upload your designs here, to the TRON: Legacy gallery, which will then be open to the public vote. To be in with a chance of winning this prize, follow the brief and guidelines below and let your creativity explore places it has never been before!

About the film
TRON: LEGACY is a high-tech 3D adventure set in a digital world unlike anything ever captured on the big screen. When Sam Flynn (GARRETT HEDLUND), the tech-savvy 27-year-old son of Kevin Flynn (JEFF BRIDGES), looks into his father’s disappearance he finds himself pulled into a digital world where his father has been trapped for 20 years. Along with Kevin’s loyal confidant Quorra (OLIVIA WILDE), father and son embark on a life-and-death journey of escape across a visually-stunning cyber universe that has become far more advanced and exceedingly dangerous. Directed by Joseph Kosinski. Cast includes Jeff Bridges, Garrett Hedlund, Olivia Wilde, Bruce Boxleitner, James Frain, Beau Garrett and Michael Sheen.

Presented in Disney Digital 3D and scored by Grammy® Award-winning electronic music duo Daft Punk, TRON: Legacy opens in the UK on December 17 2010, in Disney Digital 3D and IMAX 3D

Check out the Official Facebook page for further inspiration! http://www.facebook.com/home.php#!/TronUK.IRE
Entry guidelines
- You can upload starting from now
- Voting will begin on 29 November 2010, and will end at midnight 13 Dec 2010 when THE TOP TEN ENTRIES BY VOTE will be presented to a judging panel who will select the winner and the top five runners up
- The overall winner will be announced on Dec 14 2010
- The winner will be published in the Dec/Jan Don’t Panic pack
- Important:
- Please make sure your name, daytime phone number and email address are added to your profile on dontpaniconline.com - you can edit your profile at any time but please make sure this information is present before the competition ends
- Entries must follow the design specifications (below) otherwise they risk disqualification
- Entries must be on-brief

- All entries will be moderated and any containing any offensive imagery will be removed
- All work must be original and created for this brief and must not have been used or published elsewhere before

Design Specifications
- Dimensions: A6 postcard portrait or landscape (105 x 148mm)
Ideally, a 3mm gap (bleed), not white
Terms and conditions
The winner will receive a MacBook featuring: 2.4GHz Intel Core 2 Duo, 2GB DDR3 memory, 250GB hard drive1, 8x double-layer SuperDrive, NVIDIA GeForce 320M graphics, built-in 10-hour battery and polycarbonate unibody enclosure. 80,000 copies of the winning entry will be printed and distributed throughout the UK via Don’t Panic packs. Entries with the highest votes may not necessarily win. Please do not feature the Don't Panic logo on your design. Entries received after the deadline will not be considered. Entries that do not follow the design brief will not be considered but may not be deleted
Prizes
Win a Macbook, and your design published in Don’t Panic packs

30.11.10

Poster colour





These prints are a big trend, with their miss mash of vivid neon colours. Although I have decided to go down the 'vintage' look with my poster, If i printed it in these sorts of colours it would probably add a modern visual twist.

26.11.10

Photography collage design




Some grate cover designs

I have found a few cover designs using animal illustration. The tiger one below is my favorite! Grate symbolism and clever use of the new york skyscrapers as the teeth.
Chronic City, Uk edition, designed by Miriam Rosenbloon

The Death of Bunny Munro, design by Charlotte Strick: "An evil bratty bunny!

The Bedside Book of Beasts, design by CS Richardson:
Never smile at a monkey: And 17 Ohther important things to remember, design by Scott Magoon, illustration by Steve Jenkins
I think this is a good design even though it kind of scars me